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Silent Shopper FAQ

  

ideal-LIVING is fully committed to providing your community with the highest quality buyers for your business.

Remarketing is one of the most powerful and cost-effective ways to drive leads and conversions from the multiple display networks. Remarketing is defined as showing ads only to individuals who have interacted with your own digital properties. By socusing in on this audience, you can make highly relevant offers that are sure to drive more business. Just another way that ideal-LIVING is helping to capture your audience at the bottom of the funnel when they are ready to act.

Important information about how to maximize your results</p?

Please remember that these potential buyers are casual shoppers. Retargeting is just another way to encourage them to officially provide you with their contact information. Information collected through data mining is intended for ethical purposes and should not be misused. Misuse can have financial, and negative business reputation repercussions.

What is Remarketing?

Remarketing is a pay-per-click campaign that lets you show ads to potential buyers who have previously browsed both your website, as well as ideal-LIVING.com. It is a great reminder for people to come back to your site. These ads can show up on webpages, in mobile apps, and even in google search results.

Advertising to People Who Are Interested in Your Services

These are potential customers that have actively gone to your site to learn more about your communities but they often do not make a decision to purchase anything right away. Remarketing ads are a great way to give reminders to your potential buyers to come back to your site. You can inform them about new amenities, home plans or offer them a Discovery Tour to come visit your community.

Reach

The number of sites where your ads can be displayed is massive. Google AdWords Remarketing uses the Google Display Network. This Network has over 2 million sites where remarketing ads can show up. It can be on sites as big as Gmail.com or more niche-based for your own community. Using a variety of sites for remarketing ads can be a major advantage to your marketing plan.

If you have any questions about this, please contact your sales rep or reach out to the digital department at RPI Media: 910-763-2100.

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